A great social media manager needs a wide variety of skills, apart from the technical knowledge to carry out the ‘social media managing’. Relationship building, connecting with the right influencers, creating bankable assets, capturing and keeping readers’ attention are just a few from the long list of other ingredients that go into effective social media marketing.
There never seems to be enough time to get stuck into all the great books available on the topic, however these titles are on my go-to list and my Amazon wish list. Some I do own and refer to on a regular basis.
I’m thinking I need to do more travel so I can read while I’m jet-setting to somewhere exotic. Yes, definitely more travel.
by Joe Pulizzi
As the Founder of the Content Marketing Institute, Joe knows how to create an empire around stellar content. His latest book is a blueprint for building a new kind of business. Rather than developing a product, then building an audience for it, it’s about building an audience and then developing a product for them. Content Inc. is a how-to guide with plenty of real-life examples to inspire.
by Jonah Berger
A New York Times bestseller and named the Best Marketing Book of 2014 by the American Marketing Association. While ‘going viral’ might not be the best goal for a social media manager, getting your brand noticed on social is definitely a key objective.
Berger dives into six “contagious” qualities that impact everything from consumer products to media content. Learn how you can use these qualities to create your own shareable content.
by Ann Handley
Writing is a skill that all marketers need to have, and Ann Handley offers a clear and concise guide to mastering it. Handley explains that content is “everything your customer or prospect touches or interacts with—including your own online properties and web pages and the experiences they offer, but also everything on any social channel.”
If you are trying to get your audience’s attention, you’re going to need the content to match. This book will help you create just that.
by Jay Baer
Social media customer service is undoubtedly an area every social media manager needs to master, and Jay Baer’s book is the perfect resource. You already know that ignoring your upset customers on social media is a poor approach, but knowing exactly how to deal with them can be a challenge. With this book, you’ll learn how to not only manage your “haters,” but turn every negative experience into a positive one that can work for you and your brand.
by Guy Kawasaki & Peg Fitzpatrick
When faced with any task, sometimes figuring out where to start can be the trickiest part. While experimentation is encouraged in social media, you don’t want it to be the foundation for your strategy. You should employ tried and true methods and make tweaks from there. You need a baseline before you can know what’s working and what’s not.
That’s where The Art of Social Media can help. Authors Guy Kawasaki and Peg Fitzpatrick team up to offer you a bottom-up strategy for creating a foundation, building your assets, attracting followers and integrating social media and blogging. It’s a great resource for beginners as well as seasoned professionals looking to improve.
by Gary Vaynerchuk
As a social media manager, you know that one of your biggest challenges is getting your message heard. The sheer volume of content shared every second means that you need to work extremely hard to make sure you’re creating unique and valuable content. This is where Gary Vaynerchuk’s book comes in. He shows you how to adapt your content to specific channels and how to keep up with the ever-changing nature of the social media landscape.
by Lee Odden
You’ve selected which social platforms you want to use and your content strategy has been developed. Or maybe you’ve been established on social media for a while, but it’s not going as planned. What’s next? Optimization.
Remember, it’s not enough to just be producing content. You want to produce content that drives action. Lee Odden’s Optimize provides you with the tools necessary to attract, engage and convert customers with your content. The strategies mentioned in the book have been proven to increase online performance across marketing, public relations and customer service.
by Joel Comm, Dave Taylor and foreword by Guy Kawasaki
Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader’s guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research.
Readers will learn that viral content doesn’t happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics.
by Mark W Schaefer
Author of the best-selling books “Return On Influence” and “The Tao of Twitter” unravels the most misunderstood and confusing business trend in this fun and easy-to-read book.
Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative. This is the MUST-HAVE guide for understanding the sociological and psychological drivers that make social media marketing work.
by Susan Gilbert
Find out why Klout is to the social media and digital world what credit scores are to your finances – the higher the Klout score, the more ‘clout’ you have in your business world. This book is a step-by-step guide that explains:
- What Klout is
- How to get started using Klout
- Why engaging your customers on social media will increase your Klout score while maximizing your digital influence and bringing you more exposure online.
Klout + Social Media = Influence.