#HootChat is a regular Twitter chat held each week at the same time. Hosted by Hootsuite, the chat features a different guest each week. Industry leaders, influencers and specialists come together around the globe to discuss a set topic relating to social media. The chat follows a standard Question & Answer format.
Supporting the Customer Journey with Social
This week’s #HootChat discussion was around how social media can support the customer experience. Digital Marketing company, Marketo featured as the Twitter chat guest.
Comments and answers to the chat questions are recapped below and on Storify.
— Sarah Haffey (@HootsuiteSarah) September 21, 2016
— Hootsuite (@hootsuite) September 22, 2016
— Marketo (@marketo) September 22, 2016
A1 The customer journey has changed. It used to be brick and mortar first and now it’s online first. Mobile has changed the game. #hootchat
— Sheldon Pearce (@sheldonpearce) September 22, 2016
A1: Potential buyers have more resources at their disposal before we ever get a chance to talk. #hootchat
— Bitwise Solutions (@BitwiseIndiana) September 22, 2016
@marketo A1 brands
— Oscar Arredondo A (@osquitar325) September 23, 2016
Follow along with the rest of the discussion on Storify: